About Selena


I have been designing and creating jewellery for as long as I can remember. I know how hard it can be to find that perfect piece that can capture your personality and style – they don’t get that cookie-cutter chain store jewellery with inferior gemstones just isn’t your thing.


At The Sapphire Theory, I believe that there is a different way to do fine jewellery.

Over the years I came to realise how difficult it was to find the right jewellery that conveyed my style together with my love of colour. I also struggled with the notion that I had no clue if any of the precious gems were ethically or sustainably sourced. With these experiences at the forefront of my mind, I wanted to create modern heirlooms for women that were not only beautiful and brimming with colour, but more importantly - jewellery with an ethical and sustainable conscious with 100% gem and gold transparency.

I create each piece by hand using the ancient art form of lost wax casting. Every ring has been created in an intentional, organic process, honoring the beautiful gift from mother nature - the unique Australian sapphire.

As custodians of this planet, each precious gem I use has been respectfully and ethically unearthed from the ground and carefully faceted by local Australian lapidary artisans. The gold that is used in the creation of your piece, is also 100% Australian gold sourced from ethical, Australian mines with transparency and accountability in their sourcing practices.


Your beautiful earthly treasure awaits…